Before you start writing and sharing your blog posts, you need to add tracking technology to your site.
This simply means that you add software to any links you share, and to web pages for you to track performance metrics. In the very simplest form, these could be:
And so on.
The easiest way to get this information is by installing Google Analytics to your site.
Read the support sections of your chosen platform to understand how you can add analytics to your site.
You’ll need to know your statistics when approaching brands to work with as part of your media kit.