Sharing your blog posts and building a community

How to write a product review
20th December 2017
how to potty train book
Reading potty training books as part of National Storytelling Week
27th January 2018
Show all

Sharing your blog posts and building a community

social media

Once your blog is up and running, there’s no point in writing content if nobody reads it.

The best way to share your content is through social media.

Setting up social media for your blog

When choosing your blog name, we recommend checking the social networks that you will want to use to share your content, to make sure the profiles are not already taken.

Try to use the same format rather than have multiple usernames e.g. @blogname OR @blogger name and not a mix of the two.

And then, you need to decide which networks will work for you.

Think about which social media platforms you use regularly and feel most comfortable using. For example, if you’ve never got your head around Twitter, it’s probably not going to be much use to your blog.

Use the networks that you want to use to research what other similar bloggers are sharing, and the communities that they have built.

Look at how often they post, the type of content they share, and the engagement that they receive.

Make notes of any events or hashtags that they run, and don’t copy them, but take inspiration from their activities to help you to plan your own.

Also look into linkies as a way of sharing your content.

Once you start sharing, don’t forget to check your statistics of how they are working for you. Take advantage of the data available in the Facebook Insights, Twitter Analytics, Instagram Insights, Pinterest Analytics offerings.

Remember that it’s better to have a few networks that you can be active on and engage with properly, than spreading yourself thinly and letting them look unmanaged.


Leave a Reply

Your email address will not be published. Required fields are marked *