Throughout this series of articles, we’ve talked about the basics that you need to get started in the world of blogging.
If your end goal is to monitise your blog, working with brands can be a key revenue stream.
Lots of brands will already be running a blogger review programme, either offering payment in product or monetary for sponsored posts.
You can read some blogger reviews here to give you an idea of style.
You’ll need to learn the basics of how to write a review first though. Here are my top tips.
Give the post some context. Set the scene as to how this product will be relevant to your story. For example, state a fact or recount an experience that is of interest so that you can link the product into the post appropriately.
Introduce the product. With relation to your intro, state how you found the product. Were you approached? Did a friend recommended it? Did you approach the brand because you are a fan?
Give background. It’s good practice to give background to the company and also to the item. State the key features e.g. how they were founded, what they sell, where they ship to, any special offers etc. and then do the same for the product. Do this in a factual way so that you are not being subjective.
Give your opinion. Brand reviews should be impartial and based on the opinion of the blogger. Don’t feel as though you have to give a positive endorsement if it’s not how you genuinely feel about a product, or that can be misleading to the reader. If you do want to give a balanced view, state both pros and cons of the product and allow the reader to make their own judgment.
Include links. Where to buy, discount codes etc.
Include photography. Use both stock images provided to you, but also take your own. Ideally, try to make them look as clear and professional as possible, but showing them in use. This is key to writing a genuine post that shows you have actually handled the product and not just guessed its features!
Include a giveaway. If the brand has offered you a separate product to giveaway, include this in the post. Use apps like Rafflecopter to embed a competition mechanic, which will help you drive social followings and also pick your winner. Always include terms and conditions. Here are some suggested T&Cs to get you going:
No purchase necessary. Entrants must be aged 18 years or over. Competition is open to UK residents only from xx.xx.xx until xx.xx.xx.
Entry into this competition confirms your acceptance of these Terms and Conditions and your agreement to be bound by the decisions of the blog.
The winner will be notified by email once the competition closes. The winner will be selected at random from all the correct entries received before the closing date and time. All prizes must be accepted as offered. There can be no alternative awards, cash or otherwise.
Your data will be treated in confidence and will not be disclosed to third parties.
Include a disclaimer. State at the end of the article that you were approached and/or paid to write the review. Also include the word ‘AD’ in any links you share out so that people know they are clicking on a sponsored article.
For example, “Please note, we were sent the product free of charge but not in exchange for a positive endorsement. The opinions in this blog are based on my own experiences and in no way linked to those of the product.”